The Contractor's Playbook

    Practical advice for NZ tradies who want more leads, better Google rankings, and a stronger business online.

    Website Design1 Mar 20265 min read

    Why Most Tradie Websites Don't Generate Enquiries (And How to Fix It)

    Most contractor websites sit online doing nothing. Here's why they fail and the three things you need to fix to start getting real leads.

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    Local SEO25 Feb 20266 min read

    How to Optimise Your Google Business Profile (Tradie Guide)

    Your Google Business Profile is doing more work than your website. Here's how to make it as effective as possible and rank higher in local search.

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    Local SEO18 Feb 20265 min read

    How Roofers Can Get More Jobs from Google (Without Running Ads)

    A practical guide for roofers to dominate local Google search results organically, without spending a dollar on ads.

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    Website Design10 Feb 20265 min read

    7 Features Every High-Converting Tradie Website Needs

    After looking at thousands of tradie websites, these are the seven things that separate sites that generate leads from sites that don't.

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    Reviews3 Feb 20265 min read

    How Contractors Can Get 5-Star Reviews Consistently

    A step-by-step system for contractors to build a review-generating machine that works on autopilot after every job.

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    Local SEO27 Jan 20266 min read

    The 10 Google Maps Mistakes Most Contractors Make

    You're probably making at least three of these Google Maps mistakes. Each one is costing you enquiries and jobs.

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    Website Design13 Jan 20264 min read

    Do Contractors Actually Need a Website?

    The short answer is yes. But probably not for the reason you think. Here's what a website actually does for contractors.

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    Reviews6 Jan 20264 min read

    Why Reputation Is More Important Than Advertising

    Advertising stops when the budget runs out. Reputation compounds forever. Here's why smart contractors focus on reputation first.

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